50 Cent critize Interscope Records because they place Beats Electronics products in artists visual. In a recent interview 50 (founder of SMS Audio) said there were times when his clothing would be blurred in a music video because the words SMS Audio were featured on them. He said "I've never had a record company that at any point decide to alter an artist clothing". When do you ever see the only task of the video department is to make sure that I don't put my headset in the actual video. Now a days you do not see a music video without Beat headphones in it that they are marketing. 50 believe one day Interscope Records will become Beats Records. 50 said "there was a fear factor at Interscope due to the amount of respect Beats Electronics co-founder Jimmy Lovine commanded". During an interview last year, Suge Knight compared Lovine to a Klansman. "i'ma Jimmy Lovine (for Halloween)" Knight said "you're not gonna actually see my face. I'm just gonna have a white sheet on my head with the eyes cut out. Like the Klan".