Fat Joe who is a sneakerhead licked the bottom of his Olympic 6 Jordan’s on an 2004 episode of MTV Crib. Joe explained why he licked the shoes “My man used to tell me ‘I be watching you on these magazines, you never rock the same thing twice.’ So, as I’m doing the MTV Cribs. Out of no where i heard ‘Joe you never rock the same sh*t twice.’ I said let me show the camera that these sneakers have never been worn, so I lick it. I go to China and they got f*cken T-shirts with Chinese people licking it. It’s great to me, I love it.
In 2013 Joe had to serve four months in prison for back taxes, while he was incarcerated he received a letter from Michael Jordan. There was an All Star Game auction of Jordan’s by his airness himself that almost lead Joe to punch Dallas Maverick owner Mark Cuban. Apparently Cuban out bid Joe at the shoe auction afterward, Mark went up to Joe and said “I’m gonna throw it in my closet with the rest of the stuff.” Joe said “I wanted to punch Mark Cuban in the face. ‘You motherf—er.’ I’m over here thinking, ‘This is it. This is like the Picasso of sneakers.”