Jay Z 40/40 drink which is named after his nightclub will be sold in Duane Reade and Walgreens stores throughout the US. The drink retail fro $1.99 is described as "Arnold Palmer-esque drink" that is "intended for sports-loving males". The drink also include an augmented reality tie-in that allows customers to point a smartphone at the container and call up a content platform connected to each act. The drink is being distributed by
Go N'Syde which was launched by former Def Jam Recording executive Kevin Liles. Liles said "We have a great tasting beverage."