Popular Alanta photographer, Cam Kirk, who had done Gucci Mane’s Trap House 3 photography will be doing more for Gucci. In a recent interview with Mass Appeal Cam Kirk had much to say about the project. "It’s not going to be strictly about my photography. I’ve got actors in there; they’re going to play certain roles when you walk in. So it’s going to take shape of like a haunted house feeling, where you walk in and there are different things to experience. It should feel like you literally walked in to the house of the Trap God."