Following a year of a record breaking stretch of low sales in Soundscan history a year later more people are starting to have a take and say on it. With the failing and falling numbers of hip hop music these days many rappers have had an input on the decline. This weeks coming from ex The Roots drummer, Questlove who said "
Hip Hop is failing due to the changing climate and its stagnant relationship with innovation". The Roots drummer speaks on how not only the art of Hip Hop is suffering but sales are too.
"Now the commercial heads aren’t doing big numbers anymore. Big Sean went from selling more than 300,000 copies to under 150,000. 2 Chainz moved more than 600,000 of Based on a T.R.U. Story, but was down to 250,000 for B.O.A.T.S. II: Me Time. Rick Ross, for the most part, held steady as a gold-selling artist between 2006 and 2012, with albums in the 550,000 to 750,000 range, but his last time out he got to 300,000. Future’s Honest, one of the most highly touted and advertised releases of the year, moved 11,000 copies in its third week on the chart, and has only sold 85,000 overall so far." He says innovation is becoming a lost on the art form, innovation may exist but it's not the dominant characteristic anymore. The Roots recently released their 11th album.