Young Thug is no more, according to 300 Entertainment co-founder Lyor Cohen. In an interview with Rap Radar, Thug’s label owner attempted to explain the odd name change as a marketing/rebranding concept by 300 to showcase the evolution of the artist and suggested that there’s a commercial coming soon that will be the vehicle for the big name change reveal. “Young Thug is not going to be Young Thug anymore. His new name is gonna be ‘No, My Name Is Jeffery,’” Cohen said. “And the reality is when you see this commercial you’re all gonna understand what we do at 300.” He talked about how Thug’s new name is the next step as an artist, and seemed serious about the transition. “Please respect us to actually segue and utilize his name going forward, ok? Because it’s important,”. Meanwhile, NMNIJ is promoting his upcoming Jeffery project, posting a handwritten tracklist and some posts that hinted at an August 16 release date, which coincides with the rapper’s 25th birthday. It’s tough to figure out some of the song titles, but the theme seems to be that the songs are named after celebrities, including Floyd Mayweather, Elton John and Birdman.