Lil Wayne took on a new tactic to promoting his upcoming album “Tha Carter V”. The rapper had NBA superstar tweet a photo of the cover art for the album. Wayne homey ask him “what do you think about Kobe tweeting the album art?” Wayne said “that’d be dope” so they contacted Kobe and he did it. Wayne also said it was Kobe that came up wit the “Carter V Season” theme for the rollout of the project. Wayne also reachout to boxer Floyd Mayweather for another promoting gimick. He new Mayweather had a fight coming up so he asked the boxer if he can put a video of Drake out, as a little tease and he did.