Pharrell Launches Back-To-School Collection Hoping To Reach Out And Help Millions Of Kids

Producer and rapper Pharrell has teamed up with educational company Yoobi, to help a new generation of in need students get supplies for school.  On Thursday Yoobi & Pharrell previewed the limited edition back-to-school collection, now available at Target and onYoobi.com. Yoobi is a 2 year-old company that sells school supplies directly to millions of students and teachers with a twist.  When someone purchases an item from Yoobi, an item of equal value is donated to a classroom in need through their partnership with the Kids In Need Foundation.  The new Pharrell/‘Yoobi collaborative collection I AM OTHER features over 50 unique school supply essentials, with uplifting and brightly colored designs that were shaped by students from the Los Angeles Unified School District and the Boys & Girls Club.  

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