Some impressive numbers have come out for Puma that show that they saw a $34.5 million boost from what their projections. The boost was thanks to Rihanna being the creative director of their women’s line just last year which gave them a ton of popularity. Both her sneakers were sold out and even the CEO of Puma, Bjorn Gulden stated that it was Rihanna who gave them the huge boost in sales. So good for Rihanna but I wouldn’t put any Puma talk past Kanye anytime soon.
