Kendrick Lamar came home with five Grammy Awards at the Grammys and had a spectacular performance. This lead to album sales of his latest project “To Pimp A Butterfly” to go up by 411% and this is something that usually happens to albums involved in the award show. Taylor Swift may of won album of the year but she did not see as much of a boost with only 115% so it is great to see the support Kendrick is getting from new fans.