In a new interview with Business of Fashion the founder of Supreme talks about his brand that has become really popular of the last couples years. “I think a lot of people still want us to be this exclusive, precious brand, but we’re not at all,” James Jebbia says. Supreme will be opening its 10th retail store in Paris very soon so they are ever growing and this is really thanks to rapper Tyler, The Creator who has been repping the brand for years now.
