Jay-Z's lead character from his 'Story of O.J.' music movie is becoming drafted for a completely new character ... in fashion and home products.
Interesting transfer to commercialize Jaybo, as it is a movie of Sambo -- that the major character in the 1899 children's book that is widely believed to be displaced on account of the examples.
Hova's firm, S. Carter Enterprises, only filed docs to signature the animated personality, "Jaybo." The strategy would be to plaster the tiny man on T-shirts, hats, scarves, blankets, shams, dinnerware, glasses, cocktail shakers and backpacks.
Guess you can say Jay-Z's reclaiming the personality ... sans Klan outfit.