T.I. Explains Pharrell Williams’ Role in his Columbia Signing

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“It’s too electronic right now. You know what I’m saying? That’s just my—From what I have heard or from what I could observe…I appreciate all art forms of music. All creations. Everything that people put they blood, sweat, and tears, they heart and soul into. I salute it and appreciate it. But as far as the way I came up, the art form that I grew to love it has gotten way too electronic now. And it’s too easy to make beats and say ‘Here, I’m a producer.’ So, I felt like we gonna get the instrumentation. Bring the music back. We gon’ try to infuse the way it used to be done with the way that it will be done tomorrow. The way UGK did with Ridin' Dirty. The way Jay did with The Blueprint. The way Snoop did withDoggystyle. The way OutKast did with Southernplayalistic.”

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