Google own Youtube may soon delete Independent Artist music videos from the popular website. The company say it has sealed a deal with 95% of it music label partners companies that uses Youtube advertising to market their music. Some Independent artist is not on board with the deal they say it is unfair they are being offered an highly unfavorable terms as compared to the big companies. Youtube is going to add a new subscription service in a few days called "Music Pass" the service allows users to avoid ads and download music directly from sites. Some Independent do not like the deal because they claim that they account for 35% of all music traffic on Youtube and they should get a percentage of the revenue from "Music Pass". Youtube is trying to bring their music partners new revenue streams in addition to the hundreds of million of dollars Youtube already generates from them each year. The Independent Artist who have not agreed to the streaming deal will have their music video blocked on the regular advertising sponsored Youtube service in a matter of days. Youtube is an amazing music experience, both as a global platform for fans and artist to connect , it is a way consumers learns about new musicians.
Forbes, Hugh McIntyre writes Perhaps more important is the fact that many up-and-coming artists may have a harder time sharing their music and videos… Barring lesser-known names from the most popular streaming site in the world could seriously damage the growth of independent artists, and hurt the careers of future stars.